If you’re an active member of LinkedIn, chances are you are a member of several business groups within your niche. Most people on LinkedIn use groups to keep up to date with industry news, learn new skills, and grow their business. The question is, why doesn’t your business have a group to take advantage of … Continued
Customer service automation is now accessible for big and small businesses to enhance the work of the support team. It helps customers to tackle their problems without involving support agents. It keeps companies from the endless number of calls, makes the customer support services go quicker, and allows workers to dedicate more time to solving … Continued
Are you thinking about sharing videos to your profile or business page, but you’re not sure where to start? Videos are one of the most engaging forms of content on LinkedIn and regularly outperform other types of content on the social platform. But without a well-crafted content strategy, video marketing can quickly become a waste … Continued
LinkedIn is the best platform for connecting with clients, staying up to date with industry news, and growing your business. But with over 774 million users, how do you know who to follow? If you don’t follow the right people, your B2B marketing efforts on LinkedIn become diluted and your conversion rates won’t be up … Continued
Many business owners in the B2B market treat their LinkedIn profile like a resume. They list their job titles, services, skills, and expect the clients to come. The problem with that is, LinkedIn isn’t static. It’s an ever-changing search engine that people use to not only find B2B services but to network with people in … Continued
There is one stumbling point that we see businesses struggle with over and over again with LinkedIn: what should you post to the platform to generate leads? It’s easy to get caught up in the vanity metrics of likes and comments, but if you’re not seeing an increase in warm leads from the platform, something … Continued
If you’ve been scrolling through LinkedIn looking for ideal customers for your lead gen campaigns, you’ve probably come across a few profiles with LION written in the headline. No, these aren’t a group of like-minded people who really love big cats – they’re actually LinkedIn Open Networkers and are using the LION status to grow … Continued
Internet users generate 2.5 quintillion bytes of data every single day. By 2025, there will be 150 trillion gigabytes of data to analyze. And while it’s tough to picture how much data that actually is, it’s easy to see there is a lot to be learned by gathering information on the internet. Not to mention … Continued
LinkedIn private mode keeps your profile information hidden as you browse other people’s profiles on LinkedIn. But what’s the point? In fact, if other users can’t see your information, doesn’t that drastically reduce networking opportunities? If you’ve avoided private mode on your premium LinkedIn profile in fear of missing important networking opportunities, you’re missing out … Continued
One of the simplest hacks for getting more leads through LinkedIn will take you just a couple of minutes to implement and comes with some significant benefits. Yet many B2B businesses don’t know about it or haven’t taken the time to implement it. We’re talking about using LinkedIn Open Profile Messaging. This is a simple … Continued
