Most people tend to think that social selling is the same as social media marketing or social media advertising, but that isn’t the case. Social selling allows salespeople to use their connections on different platforms to ditch cold calling and laser-focus on prospective clients. It’s an efficient tool for businesses looking to grow their leads … Continued
Developing a personal brand is vital to going the extra mile when representing your business online. Part of establishing a personal brand can be done through creating an effective social media profiles that will attract customers, employers and colleagues alike. Your profiles will help guide outside opinions about you and your company before anyone ever … Continued
Marketing is all about how a business or company can get in front of their intended buyers or clients, and convince them to buy or use a particular purchase. While this is still the overall goal of thought leadership, a bit of a twist applies to the methodology. Thought leadership focuses primarily on the message … Continued
LinkedIn Live, a new feature the platform rolled out in 2019, allows users to broadcast video directly to their LinkedIn connections.
For busy professionals who are interested in growing their network, LinkedIn is the gold standard for reaching out to like-minded colleagues and building meaningful professional relationships. However, for digital marketing agencies, LinkedIn lead generation methods can do even more to help facilitate comprehensive online marketing campaigns. Using LinkedIn as an outreach tool for existing clients … Continued
LinkedIn is geared specifically toward people with a business mindset, meaning users join because they’re hoping to connect with like-minded colleagues, recruiting new employees, or searching for a new job. Whatever the reason, it’s imperative that your LinkedIn profile attracts the kind of attention you’re looking for, making your profile picture an invaluable asset to … Continued
LinkedIn is designed for professionals who want to successfully network and get ahead. As an ambitious professional, who is hoping to make connections on the platform and potentially use it for social selling, you should ensure that your profile is strong and represents you well. Steer clear of a handful of typical, yet catastrophic LinkedIn … Continued
LinkedIn is more than just a social media platform that enables professionals to network within their industries and fields. It’s also a content marketing powerhouse for those who want to get noticed in a positive and meaningful way. If you want to craft a LinkedIn profile that can stand a chance against competitors, then you … Continued
