Your lead generation demo video on LinkedIn is the ‘bee’s knees’, it’s generating the leads you had hoped for; that’s great. A good demo that hits the right target audience, demonstrating how your product will solve their problem motivates interested people into action. Ad hoc management of leads by your sales team, such as working … Continued
LinkedIn is the single most effective platform for B2B lead gen. While social media platforms like Facebook and Twitter are becoming less and less useful for marketing, LinkedIn continues to be a hub of industry knowledge and networking. The problem is getting potential leads to reply to outreach messages. LinkedIn has become flooded with businesses … Continued
If you’re reading this, you’ve likely already built your lead generation campaign with Zopto. It’s now time to think about how you’re actually going to run it. Thankfully, there are plenty of great tools that you can use in your Zopto campaign, as we’ve already outlined. Here, you’ll learn more about the next steps of … Continued
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As anyone involved in B2B sales knows, even the most well thought out plans can fall by the wayside at times. No matter whether you think you’ve accounted for every variable, there can be unexpected events that mean the plan has to change. However, when you set goals and objectives, it doesn’t matter if your … Continued
Reaching the right customers, clients, and leads can often be a complex process. However, it’s worthwhile taking the time and effort to make sure you’re getting it right. There are many factors that determine who you should be targeting, both related to the customer and your business. Two elements worth considering in detail are your … Continued
Identifying your target audience is an important process, no matter what position your business is in. Successfully highlighting who you should be marketing to can make your many of your efforts far more efficient. When it comes to things like strategy and planning, knowing who to target is key. However, it takes time and knowledge, … Continued
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[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] LinkedIn is a platform where just about every professional and salesperson needs to be. It’s a place where you can meet and connect with industry names and decision-makers, as well as expand your own brand awareness. As the platform has grown, many useful tools have been introduced. Many … Continued
