Thinking of implementing LinkedIn ads as part of your overall marketing strategy? When it comes to B2B companies, LinkedIn ads are a key tool for brand awareness, market research, and lead generation. The problem is, with so much competition on the platform and so many types of LinkedIn ads to choose from, how do you … Continued
Customer Relationship Management (CRM) is the fastest-growing SaaS industry. In fact, by 2025, it’s projected to be worth $80 billion. From large, comprehensive systems with hundreds of integrations and marketing tools, to industry-specific software aimed at small B2Bs and startups, there are hundreds of CRM options on the market. Of course, no matter what B2B … Continued
When you think of LinkedIn influencers, you probably think of individuals like Melinda Gates or Daymond John who have millions of followers. But there are also many B2B brands that are considered industry leaders on LinkedIn. Individuals tend to become influencers on LinkedIn organically through their work, accomplishments, celebrity status, or online presence. Businesses, on … Continued
As a B2B salesperson, business owner, or marketer, you already know the importance of tailoring your marketing efforts to speak to your target audience. But it’s no longer enough to know the basics about your target demographic. In the online marketing space, buyers want ultra-personalized messages that speak to them and hit pain points. And … Continued
Whatever industry you’re in, customers are expecting highly personalized experiences tailored to their needs. Generalized marketing messages aren’t getting the same ROI as they once did, and can even negatively impact your brand image. But when it comes to B2B marketing, how do you offer this high level of personalization? Especially when you offer a … Continued
When you picture social media influencers, you probably imagine the Kardashians promoting their latest makeup line or Youtubers plugging the latest trends. But this is the B2C influencer sphere. The B2B influencer market is a whole different story. In fact, B2B influencers are some of the most influential and trusted people in the business world. … Continued
If you’re active on LinkedIn in an effort to grow your B2B business, you’ve probably heard of LinkedIn Pulse. But if you already have a website, what’s the point of publishing content on LinkedIn? A little-known fact that many businesses don’t realize is that Pulse is a great opportunity to grow your business and improve … Continued
If you’re doing any kind of client outreach on LinkedIn, your profile should be optimized for visitors. It’s not enough to write a quick summary and add your current business information. Potential customers are visiting your profile to figure out whether you’re the right person to do business with. If your profile is sub-par, you’re … Continued
LinkedIn is the best platform for B2B marketing outreach. The platform has invested in providing comprehensive tools to make reaching out and connecting with businesses easier than any other platform. The problem is, most businesses aren’t taking advantage of the tools available and just get lost in the noise. If your marketing strategy involves outreach … Continued
LinkedIn has so many great opportunities for connecting with others and optimizing your profile. If you’re thinking about using LinkedIn to generate more leads for your business, the first step is making sure your profile is as good as it can possibly be. We’ve seen many business owners and professionals jump into lead gen on … Continued
