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B2B Video Marketing Tips to Boost Sales in 2022

B2B Video Marketing Tips to Boost Sales in 2022

By Torrey | March 24, 2022

If you’re in the business of selling to other businesses, you need to be in the business of creating buzzy video content. That’s not just a tongue-twister, it’s a proven fact, and we’re here to tell you why. In 2021, research by Wyzowl found that v

How to Pitch Prospects on LinkedIn

How to Pitch Prospects on LinkedIn

By Nick | January 27, 2022

Ever felt salesy or spammy when pitching prospects on LinkedIn? There is so much competition on the platform that it can feel impossible to figure out how to stand out and offer value. But it’s worth it. LinkedIn is one of the best platforms for findin

LinkedIn Honors and Awards Section: What You Should Know

LinkedIn Honors and Awards Section: What You Should Know

By Nick | January 20, 2022

When a B2B buyer is considering a purchase, they only spend around 17% of their time meeting with potential suppliers. The rest of the time they spend doing independent research. If a buyer is considering your company as a potential partner, are they goi

LinkedIn Company Page Best Practices

LinkedIn Company Page Best Practices

By Nick | January 14, 2022

There are over three million company pages listed on LinkedIn, and these have millions of followers. From potential customers to job candidates, people rely on company pages to learn more about brands and figure out who they want to do business with.

Using LinkedIn Trending for Lead Generation

Using LinkedIn Trending for Lead Generation

By Nick | December 16, 2021

There is something gratifying about seeing that notification pop up on your LinkedIn that says, “congrats, your post is trending”. Knowing that your content is useful and getting followers talking is great. But it’s also an opportunity to improve y

Wrapping Up 2021 with a Year In Review

Wrapping Up 2021 with a Year In Review

By Devanny | December 14, 2021

Here are just a couple of things we’ve learned this year and will take with us into 2022!

LinkedIn Autoresponder: How & Why Set it Up

LinkedIn Autoresponder: How & Why Set it Up

By Nick | December 9, 2021

If you spend a few days away from your LinkedIn account, only to come back to an inbox full of direct messages you’ve ignored, you’re missing a trick. Potential prospects expect almost instant replies to inquiries now, especially in the B2B sector.

How to Use the LinkedIn “People Also Viewed” Feature for Lead Generation

How to Use the LinkedIn “People Also Viewed” Feature for Lead Generation

By Nick | December 2, 2021

Wouldn’t it be great if there was a way to instantly find similar users on LinkedIn when you come across the perfect lead? There actually is – it’s just a very underused feature. LinkedIn’s “People Also Viewed” feature is an easy way to f

What is Interesting View on LinkedIn?

What is Interesting View on LinkedIn?

By Nick | November 22, 2021

With a LinkedIn premium account, you’ve always been able to see exactly who has viewed your profile. And marketers have used this feature for years to help B2B businesses expand their networks. But the LinkedIn interesting view feature takes this to an

Why You Should Keep Your LinkedIn Outreach Going Over The Holidays

Why You Should Keep Your LinkedIn Outreach Going Over The Holidays

By Nick | November 18, 2021

It’s that time of year again where business slows down, outreach campaigns are put on pause, and business owners start to refocus on next year. But not all businesses are slowing down at the end of the year. In fact, many are taking advantage of th

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